Email marketing is an inseparable part of each business communication. Email marketing improves business performance and makes communication more formal. It can also be a powerful tool for educational institutions and assist them to communicate with students, their parents, or stakeholders properly. In this article, we will discuss the importance of email marketing for educational institutions and the best strategies to organize it appropriately. 

Why educational institutions need Email marketing

Email campaigns can help to make connections with students, and customize their experiences based on their preferences, data, and interactions with your educational institution. By using email marketing educational institutions can reap the following benefits: 

Maintain relationship

Institutions can maintain and develop relationships with students or stakeholders by sending updates on a regular basis. Educational institutions usually have a big email list and with email marketing, it is possible to send professional-looking emails to thousands of recipients simultaneously.  

Save costs 

Email is the top cost-effective communication channel for educational institutions.  Many email marketing software has options for educational institutions. For example one of the Best Email Newsletter Softwares Mailchimp not only offers many email templates, automation, and analytics but also integrates with many famous educational software platforms. 

Increase student enrolment 

By targeting and engaging prospective students with personalized and relevant messaging, as well as using an email verifier to ensure quality outreach, it is possible to boost student enrollment.  Educational institutions can use Email marketing to share educational programs, inform students about their benefits, offer online consulting, and much more. 

But here it is important to personalize emails and use visuals to grab the attention of readers. The subject must be short and to the point, and the visuals should be eye-catching. They are as important as texts. It’s important to use high-quality images, videos, or infographics to make your email marketing stand out. Today it’s possible to find Millions of Free Graphic Resources from Freepik or Canva, and there won’t be a need to pay additionally for high-quality visuals.  

Brand awareness

Regularly sharing your news and updates via email will build brand awareness. Email campaigns can help educational institutions share their values, mission, and vision while also differentiating themselves from competitors. Institutions can become leaders or role models by sharing their accomplishments and emphasizing their strengths. 

Engage students in activities 

Email campaigns, including digital marketing courses, are also good tools for engaging students in various activities. They can be used to inform about upcoming events, activities, or competitions. It’s also possible to put a call-to-action at the end of the newsletter sharing some registration links or contacts.

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Tips to create successful marketing campaigns

Here are some useful tips to organize your email companies more effectively. 

Segment receivers

Educational Institutions can have both all-enterprise and segmented email lists. First, one can be used for sharing Institute’s important news and updates, the second one will help to escape spamming the audience. It’s preferable to segment students according to their interests and hobbies to send them appropriate updates. It will also help to personalize newsletters. Transactional e-mails are particularly effective for automated direct communications like payment confirmations or event reminders, enhancing the personalization of student interactions.

Appealing subject line

No matter how important and creative the text is inside, if you want more people to open and read it, you should keep the subject line appealing. It should be short but to the point. It’s better to avoid using standard texts like “News, Updates, Newsletter” and so on.

Optimized emails for mobile

According to Statista four out of ten emails are opened through mobile applications. Moreover, educational institutions mostly target the Z generation, who are strongly attached to mobile devices, so email templates should be optimized for mobile devices.

Different templates

Using different templates will help to differentiate the content and make emails attractive. The audience will get bored if it reserves the whole email in one template. With Mailchimp, Getresponse, Sendinblue, or other software it is possible to make different templates and use them for different occasions.

Short texts

When it comes to emails, companies usually consider a more formal tone of voice for communication, but keeping in mind that educational institutions target the Z generation, they should keep their texts short and engaging. It’s better to avoid long paragraphs and use bullet points to make the text visually appealing.


The email should have a call-to-action at the end. Institutions can inform about new courses, upcoming activities, competitions, and much more, so they should include a clear CTA at the end of the newsletter. If there is just an informative newsletter and does not require any action, it is better to put contacts at the end whether it be an email address or phone number, so the recipient can contact the responsible person in case of any questions.


Measuring the effectiveness of email marketing campaigns is important. Analytics will make it possible to measure the success of email campaigns and make data-driven decisions to improve performance. It can provide important insight into CTR, conversion rate, unsubscribe and subscription rates, engagement rate, and much more.

Summing up

Email marketing is a cost-effective and powerful tool to consider for each business. It can help educational institutions engage audiences, build long-lasting relationships, and brand awareness and stay ahead of the competition. We listed some tools that could be used to create free newsletter templates and use them. We also discussed tips that will make educational institutions organize email marketing campaigns more effectively.